Benefits
Sales and Marketing teams at B2B technology companies can use Dataclip data to identify their competitors' customers and win the business away. There are a host of reasons why you would want to market to your competitor's customers, especially during these unique times.
Sales and Marketing teams can use Dataclip data to identify a list of prospects that are using a complementary technology product. As an example, let's say that you are a sales manager at a marketing automation software company and you know from experience that when a business implements a high-end web analytics product like Omniture, it is a good indication that they will be soon purchasing a license for marketing automation software.
Advertising and Affiliate networks can use Dataclip data to identify the specific sites that are running on other ad networks. This data is not typically easy to aggregate and it has proven valuable for ad networks so that they can recruit the most profitable sites to its ad network.
Consulting and professional services companies can use Dataclip data to learn of new sales opportunities. For example, let's say that you run an ecommerce consulting company and you specialize in servicing online retailers running Volusion, Shopify, and Yahoo Store. You could use Dataclip data to find out the specific sites running these ecommerce technologies and you could be notified any time Dataclip detects a new site that implements any of these.
Product managers can use Dataclip to enable them to make important product development decisions. Let's say that you are a product manager and need to decide which email marketing platform(s) to integrate your product with. Using Dataclip, you could figure out the sites and the corresponding profiles of the companies that are using MailChimp versus Constant Contact and make priority decisions based on the Dataclip provided data.
Analysts that cover and write about the technology industry can use Dataclip to detect trends in vendor and product popularity.
Corporate Development executives, M & A teams, and Venture Capitalists can use Dataclip data to identify acquisition candidates and justify transaction valuations.
Hedge fund managers can use Dataclip data to get a real-time indicator of how well a publicly traded company's product is doing.
