Google Apps developers are upping app sales through Dataclip

Google Apps is a service from Google providing independently customizable versions of several Google products under a custom domain name. It features several Web applications from Google with similar functionality to traditional office suites, including: Gmail, Google Groups, Google Calendar, Talk, Docs and Sites. According to Google, over 3 million businesses are users of Google Apps for Business and Google Apps counts over 25 million users.

Google provides a host of their own messaging and collaboration applications such as Gmail and Google Calendar into the Google Apps suite. Additionally, they also allow 3rd party application developers to offer additional and extended installable apps to Google Apps customers that integrate directly with Google Apps. These installable apps are distributed through the Google Apps Marketplace. 

The Google Apps Marketplace is an app store for enterprise apps in the cloud, kind of similar to Apple's App Store but the Google Apps Marketplace focuses exclusively on marketing and selling B2B software applications. For developers, particularly small startup developers, it means instant access to more users than they can likely imagine and potentially increased income.

However, as a recent TechCrunch article on the Google Apps Marketplace illustrated, with over 200 apps now offered in the Marketplace, developers need to be proactively marketing their apps in order to gain visibility amongst Google Apps customers. If you are a Google Apps developer, just sitting back and hoping businesses will come to the Marketplace and buy your app does not seem to be a recipe for sales success.

In order to market to businesses using Google App, you need to know the identity of these 3 million businesses using Google Apps. Dataclip's core focus is figuring out the technologies that are being used by small and large businesses. We do this by crawling the Internet and identifying publicly facing technology fingerprints. Through this process, we have been able to identify a very large number of businesses running Google Apps. We have even figured out a way to differentiate between free and premium (paid) Google Apps users.

Our data is available to help you market to your customers. This data can be merged with contact info (email/phone). To obtain a free data sample of businesses running Google Apps, please visit 


Tuesday, December 7th, 2010 at 3:00pm


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